2023 has well and truly kicked off, with most of us now having our feet back under the desk. The Ma’at Collective team were able to have some time to reflect on the year that was 2022 and what learnings we will be taking into 2023. We asked some of our team ‘What did you learn about business in 2022’ and they shared their insights below.

Ever heard the phrase “90% of start-ups fail in the first year”? Want to know the secret to not being a statistic? The key to this secret is understanding why they fail in the first place. The headline reason start-ups fail in the early stages is because they run out of cash.

So, how do you avoid becoming a statistic?

Business owners and executives have understood the value of executive assistants for many decades, but only recently have virtual assistants really made their mark in the business world. Likely due to increased uptake of remote working globally, today, more and more businesses are choosing to make the switch from a traditional executive assistant to a virtual assistant, and for good reason.

How finding the perfect balance in my favourite cocktail taught me something about business.

I have learnt that there are things that we can put in place to help make that pesky little self-doubt that sits on our shoulder be a little quieter.